How Custom Fonts for Retail Brands Drive Consistency

Category Sans
Industry Retail
Agency Bulgarian Football Union

Tea is the single most comforting substance one would daydream about when picturing stress-free surroundings.

Humanity has enjoyed the occasional cup of heart-warming tea for almost 5000 years now, and it’s fair to say it has grown to an industry deeply rooted inour cultivation traditions and inner pull to nature’s hidden secrets.

However, this is not a story of the accidental leaf that drifted from an overhanging wild tea tree into a boiling pot of water. It is about a modern spin on innovative brand positioning and the digital tools that proved powerful enough to solidify a company’s uniqueness.

Turning over a new leaf

If you’re the kind of person to know their tea, you’ll understand the amount of excitement we at Fontfabric felt, when we first got contacted by the renowned UK agency DesignBridge at the beginning of 2017.

Their client, none other than Lipton, the fifth most influential tea producer in England, had decided on a packaging update. The font of choice being Intro Script — a famous Fontfabric type family, part of the Intro type system used in Lipton’s packaging many times over.

Even though the name Lipton may ring a bell for most, the company’s story is all too underrated. It began in the 1800s from one man, Sir Thomas Lipton. His innovative approach quickly spread throughout his business, a booming chain of stores across Glasgow.

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